This post is the second in a series on website traffic basics. If you want to read part 1, click here. In the first post, I explained the concept of generating traffic to a website. Many new website owners assume that if they create a website that people will visit that site automatically and that’s not the case. In this post, I’ll expand on the concept of website traffic by talking about what you can learn by how long your visitors stay on your site. Not all visitors to your site are equally interested in what you have to sell, and not all visitors will behave the same way on your site.
One of the first things to look at when analyzing your web traffic is how long people stay on your site. In general, the longer people stay the more likely they are to take action (e.g. opt in to your email list, sign up for something free or buy something). When people stay on your site for a long time, it’s a good sign that they are interested in what they find there. After all, why would someone stay on a site that they weren’t interested in? Google Analytics can give you statistics on your website visitors in great detail including how long they stay.
A second figure to look at is bounce rates. In Google Analytics, a bounce is when someone clicks on you page and leaves quickly. It’s a good indication that they didn’t find what they were looking for. This is a good figure to compare for various traffic sources and keywords. If people land on your site after doing a search on a certain key word or phrase and then many of them bounce, that means that people searching on that key word or phrase are not finding what they wanted on your page. There could be a great opportunity for you here – fine tune the content of your page to better match what people want. You may also find that traffic from various sources tends to stay on your site for more or less time.
A third figure to look at is what actions people take when on your site. You might want them to opt-in for your email list, sign up for a free event or make a purchase. This is also a way to compare your traffic – you can look at what actions they tend to take while on your site.
In the first post I wrote, I talked about Pinterest and how it is great at driving site visitors. That post focused mainly on how Pinterest was good for driving a good volume of referral traffic. However, Pinterest is also good at driving high-quality traffic. My own experience is that the visitors I get to my site from Pinterest tend to stay longer than visitors from other sources. There is also some great data to support the idea that Pinterest users have a higher tendency to buy than visitors from other sites. In order to learn more about Pinterest and website traffic, you can watch this training I did with Becky Sangha, the creator of Business Marketing with Pinterest. She shares some great tips for using Pinterest and actually accomplishing something, and she also gives her strategy for using Pinterest in just 10 minutes per week! You can get a lot of traffic and followers in that time, which is a great return on investment. Check it out at the link below:
Pinterest Training for Solopreneurs
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