Ask Me Anything, Segment 12
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In this segment of Ask Me Anything, I give the first of several tips on attracting coaching clients. This video explains how to view your coaching services from the point of view of your potential clients. Link mentioned in video: www.michelechristensen.com
Summary here:
- In this video, I give the first of several tips on how to find coaching clients. The very first thing to understand is how to view your coaching services from the perspective of a potential client.
- Nobody lays awake at night thinking “If only I had a coach….” What keeps people awake at night are the problems and concerns you help them with. People probably lay awake thinking things like “If only I could lose this 20 pounds,” or “If only I didn’t fight so much with my spouse,” etc.
- So, in order to find coaching clients it’s important to think less about the fact that you provide coaching, and focus more on the fact that you solve problems that people suffer from.
- It’s also very important to focus on who you help. Even if you do work with everybody, if you try to write or speak in a way that appeals to everybody then nobody will feel like you get them and their exact situation. Ideally, someone who would benefit from working with you will hear or read your words and say “Oh my gosh, how does he or she know exactly what I am thinking?”
- In the next few Ask Me Anything segments, I’ll be giving you specific examples of how you can use this information to find coaching clients.
- Takeaway: The very first step to finding coaching clients is to think about your service from the point of view of your potential client.
- If you liked this tip, please go to www.michelechristensen.com and enter your name and email address, and I’ll send tips and strategies like this for solopreneurs right to your inbox!
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