Ask Me Anything, Segment 14
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When building an audience for your coaching business, it’s important to focus only on attracting those people who you love to work with and who get great results from your work. In this video, I teach how to spot those people. This is Segment 14 of the Ask Me Anything Series.
Summary here:
- This video goes further in answering the question “How do I get coaching clients?” It’s a continuation of Ask Me Anything Segments 12 and 13. If you haven’t read or watched those, I suggest you do before reading or watching this segment because you will get more out of it. Click here for Segment 12.
- In the last segment of Ask Me Anything, I talked about building an audience of people interested in the work you do. In this segment, I help you get very focused on a specific subset of those interested people, your ideal client.
- There are lots of terms you could use to describe the people you really want to work with – people use target market, niche, demographic, etc. but your ideal client is a specific subset of these terms.
- I could teach an entire series on describing your ideal client, and some people do, but in this video I’ll present a short list of characteristics to think about in describing your ideal client.
- Your ideal clients are the people you love to work with. For me, that is super-creative “right brain” people. I’m very concrete and linear, so working with right-brain people creates magic!
- They get great results when they work with you.
- They have a specific challenge that you totally geek out on! They struggle with the one thing you love to talk about.
- They value you and your expertise.
- They are able and willing to pay for your service.
- They follow your advice and love the results they get.
- The final and very important characteristic of your ideal client is that you like them! Don’t fill your practice with people you don’t like. Neither of you will get good results.
- Now that you know what kind of people you are looking for, in the next segment I’ll teach you how to attract those specific people.
- Takeaway: Get really specific about the kind of people you want to attract to your coaching business.
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