Ask Me Anything, Segment 15
(Prefer to read instead of watch? Scroll down to below the video player for a summary.)
One of the best ways to attract the right people to your audience is by using the right language for them. This may not be the same language you use when talking about your work to people in your field or people who aren’t interested in the results your work brings.
Summary here:
- This segment of Ask Me Anything is on how to attract just the right people to your audience
- Use the language your clients use when describing your work
- Don’t use clinical, technical or industry terms
- Don’t focus on showcasing your incredible vocabulary! Instead, focus on communicating in a way that makes your ideal client feel like you completely understand them and can help them.
- Takeaway: By using the language that your ideal clients already use, you’ll attract those people to your audience
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