Ask Me Anything, Segment 16
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Once you start building an audience for your coaching, consulting or service business, you’ll need to communicate with them on a regular basis to build credibility and demonstrate your ability to help. This tip talks about how to communicate with your audience. This is Ask Me Anything Segment 16. Link mentioned in video: www.michelechristensen.com.
Summary here:
- This is Segment 16 of the Ask Me Anything series, and it’s a continuation of segments 12-15, in which I answer the question of how to find coaching clients. You will get the most out of this video by watching segments 12-15 first. You can find all segments of Ask Me Anything here.
- In previous segments, I taught how to build an audience for your business and how to attract just the right people to that audience. In this video I talk about how to communicate with that audience.
- The short answer is that the best way to communicate with you audience is however they like to receive information! However, email is the go-to tool for my own business and for most of my clients.
- Specifically, I am referring to building a list of people who have signed up and actively said they want to receive emails from you.
- Never add someone to your email list without their clear consent. It’s annoying, it’s against the law in many countries, and it makes you look like you don’t know what you are doing.
- Once you start a list, you can start establishing your credibility by delivering valuable content to them.
- You will also need to make offers at regular intervals so people can actually buy from you.
- With an email list, you’ll never have to try and sell your coaching services to a “cold” audience. You can keep in touch and demonstrate your worth before you ever offer something for sale.
- Having a list lets you control the timing of when people hear from you, and lets you take full responsibility for making sure you stay in touch. You don’t need people to remember you and your website in order for them to see what you are offering.
- Takeaway: Keep in touch with your audience regularly in a way that is appealing to them. Email is a great tool for making sure you communicate with your audience regularly.
- If you liked this tip, go to www.michelechristensen.com and enter your name and email address, and I’ll send tips and strategies like this for solopreneurs right to your inbox!
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