automation – Michele Christensen

Scheduling Social Media Posts

Ask Me Anything, Segment 19

(Prefer to read instead of watch? Scroll down to below the video player for a written summary.)
In this segment of Ask Me Anything, I answer a question about scheduling social media posts. I share the main tool I use to schedule my posts and give my biggest tip on using scheduled posts.

Summary here:

I use Hootsuite to schedule social media posts ahead of time
Scheduling some posts ahead of time is a good way to have a continuous presence on your social media sites, however it is critical to regularly interact with people in real time.
Be sure to be social when you interact with people. Ask questions, join conversations and contribute useful ideas.
Takeaway: You can use Hootsuite or any of a number of apps to schedule some of your social media posts ahead of time. However, make sure to actually put some time in where you are interacting and engaging people in real time.
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Automate Your Grunt Work – free sample chapters!

One of the biggest problems solopreneurs face is how to get it all done. There’s so much to do, and only you to do it. Even if you use outsourced help, there is still an infinite amount of things you could do to grow your business and you can only do some of them.

Part of managing your workload is making sure you are working on the right things and not wasting time on activities that don’t produce results. For the activities that do add value or simply need to be done, I suggest automating as much as possible. Automation has several advantages over doing it yourself or having someone do it for you, and some of those advantages are:

Automation can run with little or no management. Once you set up an automated process, it can often run with no intervention by you indefinitely.
Automation is cheaper. Many of the tools I use are free or very inexpensive.
Automated process are generally error free. Even the best and most conscientious human will make mistakes, but computers don’t. A well-designed process can save you mistakes later.

I believe that automation is important enough to solopreneurs that I’ve written an entire book on the subject. I’d like to offer you a free sample, so you can see how automation can help your business be more streamlined. If you are interested in getting two complete chapters from my book “Automate Your Grunt Work,” fill in the form below and the chapters will be on their way!

Back of the Bike Video – Have more time by using automation

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Solopreneurs have so much to do! Create more time and free yourself from grunt work by using free and low-cost automation tools. Learn how in this new book “Automate Your Grunt Work”