Ask Me Anything, Segment 13
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Instead of trying to sell to people right away, focus on building an audience of people who are interested in the services you provide. That way, you can build credibility and connection before you try to sell anything. Link mentioned in the video: michelechristensen.com.
Summary here:
- This video goes further into answering the question “How do I find coaching clients?” You’ll get the most of out this video if you’ve already watched Segment 12 of the Ask Me Anything series because this video expands on that one.
- In the last video, I made two points to start with finding coaching clients: don’t try and sell “coaching,” instead focus on the change your work provides, and second, know who is will benefit most from your work and tailor your message to them.
- Building on those first two points, before you try to sell anything, start by cultivating an audience of people who would be interested in the services you provide. The people you want to be building a relationship with are people who may at some point make a purchase if the right offer comes at the right time.
- You can build your audience on social media, speaking, by building an email list or a number of other ways.
- By building an audience before you begin selling, you will have time to build rapport, show that you can help and demonstrate your expertise.
- Takeaway: To find coaching clients, first build an audience of people who are interested in the change your work provides. In the next few Ask Me Anything videos, I’ll show you how to do this.
- If you liked this tip, please go to www.michelechristensen.com and enter your name and email address, and I’ll send tips and strategies like this for solopreneurs right to your inbox!
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