mindset – Page 9 – Michele Christensen

Placing value on your time off

Solopreneurs must place value on their time off

How much do you value your time off?

How do you act on that value? Do you regularly schedule time off? Do you adhere to that schedule? How about vacations?

As a solopreneur, it’s really easy to get on a treadmill of work particularly when our income isn’t where we need it to be. For many reasons, this is a bad idea. For starters:

It’s not sustainable. You can only burn the candle at both ends for so long before bad things begin happening both physically and mentally.
It’s not satisfying. Work is a critical component of a satisfying life, but it’s not the only one. You need leisure, recreation, social time and family time too.
You won’t be at your best for your clients. I’m a big believer in each person contributing their brilliance to the world, and if you’re fried to a crisp you can’t do that.
It’s not an efficient way to work. Can you really be productive 16 hours a day for long stretches of time? Probably not. Sometimes situations dictate we work long hours for short periods of time, but it’s not a good idea to make a practice of it.
You run the risk of resenting your business and clients without even realizing it, and that’s no way to live.

When things are going badly in our business, it may seem like the answer is to work harder and that may well be part of the solution. But working harder can only take you so far. If you’re working too hard, as defined by you and your lifestyle needs, your business model may be in need of some tuning. Don’t fall into the trap of working harder when that’s not the problem. I invite you to take a stand for taking time off! Part of my stand on time off is that I don’t work weekends unless the mood strikes or I’m at an event. I don’t schedule client meetings on weekends.

Leave a comment with something you stand for in taking time off! If you don’t have any time scheduled for fun, grab your calendar and carve out some time.

If you’re working too hard and not getting the results you want, I’d love to help you fine tune your business model. Click here to schedule a call with me.

Reduce stress and be more on top of things with one change to your to-do list

Lower your stress with a small change to your to-do list

Even I was a bit skeptical at that headline and I wrote it! However, it is true I promise! The one thing I’ll tell you about is really simple too. It has to do with assigning priorities in your to-do list.

I recently switched over to an online to-do list manager called Remember The Milk. One of the many great features is that you can assign priorities to your to-do items with choices of 1,2,3 or none (priority 1 shows on top of your list). I hadn’t been using priorities in my two most recent systems and didn’t want to get too complicated so I stuck with just using priority 1 or no priority. My rule for deciding whether to prioritize something was either it had a fixed deadline with a high penalty for missing (e.g. paying a bill or sending my newsletter) or it was just something important to me (sweeping up the dog hair from the floors). What started to happen was that in my two levels of priority, many things got put in priority 1. So many items were in priority 1 that I began to fall behind and had to start triaging even my high-priority items. This is where stress comes in – it’s very stressful to look at a big list of priority 1 items, know you can’t get to all of them and have to start deciding which to do and which to leave undone for now. It’s also a big waste to spend time and energy deciding what to do because you haven’t maintained your to-do lists in a way that supports you getting things done.

What I did, and this is the big secret today, is to change my criteria for priority 1 into only things that carry a substantial penalty for not being done on time. To support this, I added a middle layer of priority for things that don’t have to be done by a specific day but I that I don’t want to leave indefinitely either. Sweeping up the dog hair falls in here – it doesn’t have to be done today, but I can’t let it go for too long and maintain a sanitary living space. In contrast, sending my newsletter is a priority 1 because it reflects badly on me and disappoints people who have placed trust in me to send it late. The big temptation is to load too many things into priority 1, which takes me back to the original problem. It’s been helpful to have a rule to determine if something really belongs in priority 1.

The big stress relief comes from looking at my to-do list and seeing just 2-5 items that are priority 1 for today. It’s a small universe, it feels do-able, and lets me know in a glance what has to be done today. Everything else is optional. Having things laid out this way is great for really busy days – I can crank through the “must do’s” and even there’s dozens of things that don’t get done I know without a second glance I’ve done what has to be done today.

You can apply this with almost any system you use. Every electronic to-do list manager I’ve ever used allows you to assign priorities and you could even do this with paper so I encourage you to give it a try. It’s done wonders for me, and less stress equals more and better quality work.

Do you have any to-do list tricks you use? Tell me about them in the comments.

Lessons learned from a bad experience with Ikea

Lessons learned from a bad experience at Ikea

I had a blog post planned for today, but yesterday’s experience just was too full of great lessons to ignore. For those of us in the US, yesterday was a holiday and that means some stores are closed or have shorter holiday hours.

Among other things I had planned yesterday, I decided to brave a trip to Ikea to keep some home improvement projects moving ahead. Since it’s quite a trek to get there, I wanted to make sure they were open into the evening. I started with their website and there was no mention of holiday hours. I then entered into phone menu purgatory which was an endless nested maze of options, none of which was “at any time press zero for an operator.” Those phone menu set ups are a horrible way to treat customers. Does any customer feel valued when that’s what they are greeted with? I think by now most people are used to the phone menu hazing they have to go through to get service, and know that if they do choose to speak to a live person they may have to wait. I was surprised though, at how difficult they made it and that there was no obvious way to get to a live person. I finally did get a live person through one of the many combinations of keys I pressed, and of course he couldn’t answer my question but put me back on hold for 7 minutes until someone picked up. Needless to say, this was extremely frustrating and a big waste of over 20 minutes of my time. It made me, an interested customer, way less interested in buying. In fact, if I didn’t need something I could only get there I wouldn’t have gone at all. It certainly made get in and out as fast as possible and thus they lost any other sales they might have had with me. A company like Ikea can get away with this – the one near me is almost always jam packed with a lines of 20 people at each of a dozen registers. They don’t need to change anything about how they treat their customers, but what about the rest of us? What lesson is there for a solopreneur business in this? I came up with 3 things we can take from this experience.

First –

Don’t make it hard to buy, in fact make it as easy as possible. I suspect Ikea would have lost a lot of people in this situation who were less determined and in need than me.

Second –

Don’t make it hard to contact you. Give clients and customers options for how they contact you and make it easy to find that information.

Third –

Anticipate and reply to obvious questions. Think about what big, obvious questions your clients may have and answer them before your clients ask. Don’t make them work for basic information – most won’t and you’ll lose sales. If you get the same question more than a few times, put the answer in your materials.

What are some of the ways you help customers to buy? Share them in the comments.

Choose your business confidants carefully

In the last issue of my newsletter (sign up here or in the box to the right) I shared a story about a colleague asking how many hits a day I get on my site. When I told him the somewhat modest number, he could barely contain his disdain. I didn’t really understand his reaction – I had just gotten done telling him how pleased I am with my business growth this year so why the reaction to my traffic? It wasn’t until later that I realized that he was asking the wrong question. In his business strategy, big traffic is really important. In mine, it’s not. That led to a post on how it’s important not only to measure your results but to make sure you’re measuring what really matters.

I’d like to add one more thing I learned from this, which is to be very careful in choosing whom you share business ideas and information with. Had I not had a clear vision of how my business model works, I might have been dismayed by his reaction. I might have run home and gotten right on the “bright, shiny object” of getting big traffic. Fortunately, I do have a mentor I’m following and I trust her greatly. I’m following her business plan for growing your business via the internet and it’s working. It’s easy in the early stages to get lost in following whatever advice and opinions you can get, and right there is the problem – opinions and advice are easy to find, but someone who understands your business and can give appropriate advice is much more rare.

We have a natural, almost unavoidable tendency to view the world through our own point of view and to assess new ideas based on our experience to date. This means that not everyone is suitable to give you feedback on your business. Make sure you choose your confidants with intention and high standards. Of course you can have colleagues and friends who don’t meet the requirements to be a confidant, but choose your inner circle carefully. If you’ve gotten advice or feedback from someone you haven’t vetted for the role of confidant, make sure to take their comments with a grain of salt and run it through the filter of what you know is right for you. Their advice might be good, but then again it might not have any value, so be open to that possibility as well. People are very willing to provide feedback, but make sure it’s someone in a position to give valuable feedback before you take their comments as valuable. I would advise listening to your customers though – they always have valuable feedback which, since they are your customers, is right on the mark.

Are you an introvert?

If so, come out of hiding and treat yourself right!

I read this article this morning on how to care for an introvert, and in addition to giving tips on how to care for an introvert, there’s great information introverts can use to care for themselves. Have a read and come back to the rest of the post.

http://www.theatlantic.com/magazine/archive/2003/03/caring-for-your-introvert/2696/

First of all, let me say that I am an introvert. If you know me in real life, that may be shocking because I’m social, have friends, love to talk and even love public speaking. But as pointed out in the article, there’s a lot of incorrect ideas about what an introvert is. I’m not shy, housebound or miserable. I am exactly like the introvert described in the article. When I do social things, I need lots of time by myself to recover. There’s a limit to how many social events I can do in a day or a weekend.

You can tie this into your business by making sure your business aligns with your natural, comfortable personality type. I love working one-on-one with people, but only have so much energy for that. I realized late last year that I was spending too much time working one-on-one with people, and now I’m leading group programs and working on information products as well as working with just a few one-on-one clients.

Does your current business work for your personality? If you are an introvert, are you draining yourself by spending too much time with people? If you are an extrovert, are you feeling like you’re missing out because you spend too much time working alone at home? Have you adjusted your business to a better mix for you? If so, tell me about it in the comments.

If you recognize yourself here and want to adjust your business accordingly, let’s talk! Click here to schedule a free strategy session.

Go ahead, be awesome!

If you’ve chosen your solopreneur business well, you’re probably doing something you are awesome at. It’s really easy to overlook your own greatness because it comes naturally to you. In order to serve others, it’s important not to overlook your own gifts because they are the tools you use to best

serve others. One of my most deeply held beliefs is that we are all born with strengths and weaknesses, and by serving others with our strengths, the world benefits. We get a bad message from society about “having a big head” or “being conceited,” but that’s not what this is about. Those messages are about somebody thinking they are superior to others because of their gifts, which isn’t the same as acknowledging your gifts and using them to serve others. Innate in this belief system is the fact that others have gifts that are just as valuable as yours, and in fact somebody has natural aptitude in an area you don’t. (And isn’t that a beautiful thing?)

How is this important for solopreneurs? A belief in yourself, your knowledge and skills is critical to serving others well and with integrity. If you don’t believe in the value of what you offer, how can people who need you be sure enough to buy? Self-doubt might cause you to hold back in serving others or trying new ideas and therefore deny the world the benefit of your full effort. A wise teacher once told me “It’s not arrogant to acknowledge and use your gifts, it’s arrogant not to.”

So how do you gain confidence in what you offer? Here’s a few tips:

Set up mastermind sessions with other professionals. When you see your business through someone else’s eyes, you might be surprised at how much other people value you. You’ll also probably find that others have the same lack of confidence, which helps you to see how common it is.
Ask past clients for testimonials. When you read a heartfelt expression of gratitude for your efforts, you’ll see the value of what you do.
Get coaching for yourself and/or your business. The fact that you are willing to invest money in your business is a powerful statement about the value of your business, and the right person will help you see your greatness, get absolutely comfortable with it and use it to do amazing things in the world.
Review your files and make a list of your successes.